Strategic Key Account Management

This intensive workshop is designed to provide account managers with the skills and resources to develop and sustain long-term strategic customer relationships for mutual growth, profitability, trust, loyalty, innovation and risk management

·      Ensure predictable revenue streams through long term business relationships

·      Create joint solutions that deliver value to both parties

·      Improve business acumen so you can communicate in financial terms

·      Negotiate and close big deals

Workshop Objectives

·      Complete a successful transition into the key account manager’srole.

·      Construct and implement clear strategic plans to consolidate your key account relationships and gain valuable new and repeatbusiness.

·      Recognise and deal effectively with competitor threats.

·      Use effective skills to persuade and motivate the key buyers, influencers and decision- makers.

·      Select the most appropriate approach to secure increased and profitable business from your key accounts.

·      Develop strong personal links with all the key individuals in your major accounts and turn relationships into long-term partnerships.

·      Respect, reassure and motivate the key personnel charged with servicing and supporting your major accounts.